The 2021 most downloaded apps may seem a little surprising if you don’t have context. 2020 was not without its share of surprises. Nearly every sector and industry were affected by the year’s events. This includes app downloads, which carried over into 2021.
The COVID-19 pandemic had a significant impact on most of the top-rated apps in the year. Marketing hasn’t stopped. It’s vital to know which apps are king in the mobile market if you want your campaigns to continue. To optimize your campaigns, you need to understand the online behavior of your target audience and which channels are best to reach them.
Let’s look at the top most downloaded apps in 2021 on the Apple App Store or Google Play Store. You should also keep in mind that some apps, such as Clubhouse, that are rapidly growing (like the Apple App Store) are not included on this list. They are only available for iPhone users and are therefore less widely downloaded.
The Top 10 Most Downloaded Apps in 2021
It is no surprise that TikTok has been one of the most downloaded apps in 2021. The app had already been downloaded over 2 billion times worldwide by April last year. This app was initially considered a Gen Z-only space. However, it has seen an increase in users thanks to global lockdown measures.
Users are increasingly bored at home and on the phone, so they are looking for ways to entertain themselves. Video is a popular social media activity. TikTok’s intelligent algorithm makes it almost irresistible to users.
It’s no surprise that Facebook is the most used app of 2021. This is a time when people want to stay connected and connect.
Facebook consistently ranks among the top 10 Apps on the Apple App Store as well as the Google Play Store. Statista claims that it is the most downloaded app publisher worldwide. Facebook, Instagram, and WhatsApp are all part of the Facebook family. Marketers should be aware of the importance of Facebook advertising and marketing.
Instagram rounds out the Facebook family. Instagram is a popular photo- and video-sharing app among Gen Z and Millennials. Although the app prefers to keep its stats private, it is safe to assume that it will continue to be popular in 2021 due to its popularity, unmoving status in app stores, and its continued popularity.
Marketing is made easier by Instagram. Statista reports that brands uploaded on average 0.7 posts per day to Instagram in 2018. The app offers many opportunities for marketers to connect with their audience through IGTV and Instagram Lives.
A fair number of social media apps experienced continued downloads in 2021, which is a good sign for keeping in touch.
Although WhatsApp is not as popular in the United States it is still the most widely used messaging app around the world. Businesses can use it to stay in touch with clients and customers via personalized messages, special offers, and other means. WhatsApp marketing is growing rapidly and there are many marketing opportunities.
Along with several video conferencing apps, this app was undoubtedly one of the most popular apps in the past year. Zoom reported more than 300 million users per day in April 2020 and 38 million downloads for the app in January 2021.
This boom is directly related to the COVID-19 crisis. Many users around the world had to work from home and used Zoom as their preferred video-conferencing app. Zoom lets users make video calls to keep in touch with family and friends, or for business purposes.
Snapchat has been downloaded over 200 million times. It is particularly popular among a younger demographic, especially in the United States.
It has an Instant Create a feature that allows you to quickly create ads and share them based upon location. This will ensure your targeted audience sees them. Snapchat can also be used as a marketing tool.
Facebook Messenger, like WhatsApp and Facebook, is another big hitter and a consistent favorite in the apps store. Messenger, unlike WhatsApp, is extremely popular in the United States. It is expected that Messenger will reach 2.4 billion users by 2021.
Facebook Messenger, like many other apps on the list, can be used for personal and professional communication. This app lets you quickly reach your target audience, whether it’s sharing photos with friends and sharing new products or services with followers.